The best TikTok accounts to help your short-stay accommodation thrive

Worldwide: Marc Simpsonfounder of Boostly and known as “The Book Direct Guy,” shares TikTok profiles that can help vacation rental industry professionals capture the attention of Gen Z travelers.

TikTok is emerging as a useful business tool that could prove invaluable to the short-term vacation rental industry.

New research shows that one in ten business owners under the age of 44 now use TikTok, doubling since pre-pandemic, when just 5% used the video hosting platform. However, only 1% of small business owners over the age of 44 currently use TikTok for their business.

TikTok is not just about kids and dancing. Just like Instagram, the application has aged and is now used daily by your potential future customers. JThe eldest of Generation Z, which is often assumed to be children, now includes travelers in their mid-20s to late 20s, who have disposable income and want to explore new places.

There is compelling evidence why companies should use this platform to develop their direct contact with customers and reduce their reliance on online travel agents. [OTAs] like Airbnb and Booking.com.

Here I list the TikTokkers that all short-stay and vacation accommodation bosses should follow to help them increase their direct bookings.

Sean Rakidzitch

Go through the handle @milliondollarrenter, Sean Rakidzich has over 145,000 followers and 1.6 million likes thanks to his mission to “lightly troll the internet while teaching Airbnb.” His popular Airbnb Automated series provides insight into his journey to making money on the Airbnb platform without owning a property.

It provides insight into real estate administration and strategy, maximizing occupancy, pricing strategy and design suggestions.

Simpson says, “He’s very good at taking what he knows very well and putting it into TikTok form. This guy is very funny. He does Airbnb, he does real estate, but he does it in a comedic way, it’s infotainment.

Simon Calder

Proving that TikTok isn’t just “for kids” is a veteran travel journalist and broadcaster, Simon Calder. A well-known commentator on all things travel, his expertise and knowledge, and the way he champions issues that affect ordinary travelers, has resulted in a strong following on TikTok with over 55,000 followers.

Simpson says, “His videos are really entertaining, very short and straight to the point. I’ve followed Simon for years and I can see him coming to TikTok and thriving on how funny and awesome he’s been.

Sarah Peak

Sarah Peake is a self-proclaimed @UKglamping_queen, and has 30,000 subscribers to support it. She is the owner of Peake’s Retreats, a luxury yurt glamping in Staffordshire and is passionate about sharing the glamping lifestyle with others.

She posts videos about how she runs her business while being a mom, fun insights into the little extra details and touches she puts into her glampsite, honest articles about the hard work it takes to prepare the lodges and yurts, tips on how to handle guest reviews and cleaning tips.

Simpson says: “She is doing great and has a large following as she posts lots of helpful advice and is also down to earth about her life as a working mom.”

MAEVELA Serviced apartments

Also based in the UK, @Maevela_ focuses on the city apartment rental market.

Simpson says, “You wouldn’t expect an apartment in town to do well on TikTok, but MAEVELA is doing incredibly well at it.”

Offering luxury serviced apartments in Birmingham, it has over 9,000 followers and over 100,000 likes. Director Shamil’s honest messages about dealing with the aftermath of nightmarish guests are particularly popular.

As the founder of online hospitality training platform Boostly, Mark Simpson has worked with thousands of short-stay accommodation owners and helped them increase their direct bookings. He wrote The Book Direct Playbook and became known as ‘The Book Direct Guy’.

About Michael B. Billingsley

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