Sawday’s promises to cap holiday accommodation in the Lake District

A TRAVEL company’s promise to limit the number of holiday accommodation it offers to combat ‘over-tourism’ has been welcomed by the local MP.

Sawday chief executive Mike Beven said it was time for the travel industry to deal with ‘huge influxes’ of visitors putting pressure on the infrastructure of popular destinations and ‘eroding’ later of their characters.

The Lake District was one of 14 “at risk” destinations identified by the company, which pledged to limit the number of properties listed by its three brands in each destination, Sawday’s, Canopy & Stars and Paws & Stay.

The number of properties offered in the Lake District by the company will be capped at 40 at Sawday’s, 20 at Canopy & Stars and 10 at Paws & Stay.

An estimated 15.8 million visitors come to the UNESCO World Heritage Site each year, with tourism worth around £3 billion to Cumbria’s economy.

But the county has also suffered from increased traffic, parking issues, pollution, litter and an increase in second home vacation rentals, due to its appeal as a vacation destination.

“Over the past few years we have seen as many destinations as we love, across the UK and Europe, see their character and authenticity eroded by over-tourism,” Mr Beven said.

“As the pandemic subsides, it is possible to cope with the huge influxes of visitors that increase traffic, put pressure on services and cause damage to the natural environment.

“This is a complex and multi-faceted problem, but we believe the travel and tourism industry must tackle it because the current approach has no limits.

“We recognize that we are part of the problem, but also hope to be part of the solution by leading the way by taking concrete steps to tackle over-tourism.

“We know we are a small business and our actions will not solve the tourism problem, but we hope we can encourage other organizations to do the same and help travelers make more informed decisions about where and when. travel.”

Westmorland and Lonsdale MP Tim Farron said the move was “brilliant” and that too many properties had been “gobbled up” by the tourism industry, causing “damage” to communities.

“Tourism is a really important thing,” Mr. Farron said.

“It’s important for the economy, culturally, and we like to have an area that people want to visit.

“To make a company understand that for the value it brings, you can also have overtourism, that’s fantastic.

“The fact that they understood how they can do good and how they can do harm is great.

“And I hope others will decide to do the same and follow suit.”

About Michael B. Billingsley

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