Proptech company Jurny has announced what it calls Jurny MOS, which is supposed to be a management operating system that provides all the functionality a boutique hotel or short-term rental operation might need.
There is a common distinction in commercial software between all-in-one solutions and best-in-class solutions. These are considered the most advanced or capable systems for a specific aspect of a business’s operations, but must be integrated to create a complete solution. The first are sets of different functionalities which do not require often complex integration but which may not offer an optimal answer to every need. The trade-off is between power, convenience and cost.
Jurny starts with its Jurny OS product, a property management system that features access control, channel management, and guest mobile app. “Room temperature control, opening and closing doors, customer support chat, access to check-in information, amenities, extending reservations and even local recommendations are available directly from the app.”
Next up is Jurny MOS, which the company has positioned as an all-in-one system. The company describes the product as follows: “The Jurny MOS platform brings together all the functionalities of a PMS [or property management system] plus AI pricing, smart access control, a noise sensor dashboard, guest verification, messaging, channel management, cleaning and maintenance, online reputation tracking and more an all-in-one system, an all-in-one dashboard.
Then there’s Jurny MOS Pro, which “provides additional services including access to a team of professionals who can help manage accounting, dispatch optimization, revenue management, and provide 24-hour virtual reception. /24 and 7/7 and assistance with inquiries”.
Short-term boutique and property target customers probably don’t have the resources to manage an in-house IT staff that could integrate different individual packages, each providing an aspect of business needs. The focus on professionals available to provide support reinforces this image.
Apparently, the company started in 2017 as a management services provider that understands “the pain and countless hours of development it takes operators to use and connect available solutions.”
In July, Jurny announced that “bookings through the platform exceeded $5.4 million year-to-date, contributing to 300% year-over-year growth from the first quarter of 2021.” Additionally, he noted that more than 20,000 iOS mobile device users have downloaded the company’s app since the start of the year, “a 90% increase from the previous period.”
The number of reservations seems to indicate a relatively low reach, which could be due to the nature of the target market. The number of iOS downloads would not even be 2,900 per month, a low figure for software downloads. There is an Android version, but the Google Play store says the total number of downloads is “1K+”.