How will Disneyland determine the reservation capacity limits for Magic Key Annual Passes? – Orange County Register


With Disneyland’s new Magic Key program comes one big unknown: Anaheim Theme Park will cap annual pass bookings on a daily basis without disclosing the number of seats available or the formula used to calculate capacity.

Disneyland’s new Magic Key Annual Passes go on sale no earlier than 10 a.m. on Wednesday, August 25 with prices ranging from $ 399 to $ 1,399. Disneyland ended its four-decade-old annual pass program in January when parks were extended against coronavirus.

SEE ALSO: Will Disneyland sell Magic Key annual passes?

Magic Key Annual Passes come with an important new restriction: Pass holders will need to make reservations in advance before visiting Disneyland or Disney California Adventure.

Prior to the pandemic, Disneyland pass holders controlled when they visited parks based on a blocking schedule for each pass level. Now that the power dynamics have been reversed, Disneyland will control if and when pass holders can make reservations based on capacity levels, all at the flick of a switch without any explanation.

State officials lifted theme park attendance capacity limits and most other COVID-19 health and safety restrictions on June 15. New booking requirements for pass holders and daily ticket holders mean Disneyland and DCA may never return to capacity levels seen before the pandemic due to Disney’s ability to constantly adjust attendance levels depending on demand.

Disneyland manages attendance by leveraging its theme park reservation system which requires advance reservations for Magic Key holders and day guests to provide a great experience for guests, according to Disneyland. Disney officials. Magic Key holders will reserve dates from a theme park reservation inventory and access schedule separate from day visitors, according to Disneyland officials.

Disneyland’s theoretical maximum capacity is around 85,000, according to Touring Plans, which uses big data and statistical analysis to calculate the daily crowd sizes at theme parks. Disneyland attracts an average of 51,000 visitors per day, according to the Themed Entertainment Association / AECOM.

Disneyland officials won’t say how many people had annual passes, but theme park industry watchers put the number at 1 million. According to UBS financial analysts, annual pass holders accounted for around 50% of Disneyland park attendance.

SEE ALSO: Disneyland annual pass holders will not have access to the Magic Key pre-sale

How will Disneyland determine the capacity limits for Magic Key Annual Passes?

It’s a secret that will probably never be revealed. Details of Magic Key’s reservation capacity levels will be locked in a black box that has only one key held by Disneyland crowd control officials.

What can cause Disneyland to limit Magic Key ability levels?

Pretty much anything.

The capacity of theme parks may be limited “from time to time” due to weather, seasonal considerations and special events, according to the Magic Key website.

This means that Disneyland can limit Magic Key’s capacity if it rains or is forecast to rain – or even if it’s windy, cloudy, or sunny. Special events such as the Disney California Adventure Food & Wine Festival, Oogie Boogie Bash, and other Lunar New Year, Halloween, and Christmas related festivities could trigger Magic Key capacity limits.

Reservations from pass holders may be restricted due to capacity levels or low demand, primarily when Disneyland is crowded or uncrowded. Disneyland crowd control officials are unlikely to restrict pass holder access when attendance is low, but they could.

Rehabilitation or renovation of attractions, restaurants and any entertainment offerings may impact Magic Key’s capacity limits. This means that key holders may find fewer available reservations when a ride is on for a seasonal detox, until the nightly shows return, and while shows and parades are on hiatus.

Additionally, Magic Key bookings may be limited due to natural disasters like earthquakes, wildfires and floods as well as pandemics.

While that doesn’t cover all possibilities, the theme park’s capacity may also be limited for “any other reason,” according to the Magic Key website.

SEE ALSO: Disneyland could offer a paid option for Rise of the Resistance

Pass holders won’t know how the ability to participate will be divided between the four Magic Key tiers – the Dream Key at $ 1,399, the Believe Key at $ 949, the Enchant Key at $ 649 and the Imagine Key at $ 399.

Carissa Baker, assistant professor of theme park and attraction management at the University of Central Florida, said Walt Disney World’s current ticketing system could signal some of the choices Disneyland could make when it comes to capacity allocation. .

“The Disney World reservation system has daily allowances for standard tickets, resort hotel guests and annual passes,” Baker said via email. “Disneyland could have similar allocations when Magic Keys rolls out. “

According to John Gerner, managing director of Leisure Business Advisors, Disneyland has decades of attendance data on daily ticket holders and annual pass holders that can be used to determine the theme park’s optimum capacity for any one. which day depending on the profitability and comfort of visitors.

According to Gerner, reservations for Disneyland pass holders could be allocated by starting with the most expensive pass tier and working your way down until all visitor slots have been allocated for a specific day. according to Gerner.

Disneyland has a variety of levers, knobs and knobs that can be adjusted to maintain a careful balance between the presence of ticket holders and pass holders, according to Martin Lewison, theme park expert at Farmingdale State. College in New York.

“Disneyland Resort has real issues with capacity, supply chain and people,” Lewison said via email. “The station must do everything in its power to adjust attendance, not only for operations in general, but also in relation to any COVID-related measures that may apply, now or in the future. “

SEE ALSO: Disneyland offers free FastPass, additional fees will be charged to avoid queues on some rides

The Magic Key reservation system allows Disneyland to restrict pass holders on days when full-price ticket sales are higher and to open the floodgates on days that require increased attendance, according to MiceChat.

“Reservations will allow Disneyland to more accurately track pass holder trends,” according to MouseCat. “Having full control over how many pass holders may be in the park on any given day will allow Disney to more accurately allocate pass holders on the calendar.”

Top-tier Dream key holders can visit any day of the year, while mid-range Enchant key holders get 216-day annual park access, provided they can guarantee a reservation.

“It may not mean much depending on how much availability Disneyland assigns to your Magic Key tier on any given day,” according to MiceChat. “The number of high-level dream key holders allowed to make reservations on any given day versus the number of mid-range enchantment key holders allowed to make reservations could be very different and vary from day to day.” to the other – and magic key holders will not. know the slightest difference.

About Michael B. Billingsley

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