How to advertise your short-term property rentals

Short-term property rentals are growing in popularity every day as more and more people turn to short-term rentals for vacations or short outings. It can be a great way to save money and experience a new place.

If you’re a landlord or landlord looking to advertise your short-term property rentals, this article will make it a lot easier and help speed up the process at the same time.

There are many things to consider when starting a short-term real estate rental campaign. Of course, this may seem a bit risky to some. But if you do it right, advertising your short-term real estate rentals can be very lucrative. Below we give you the ultimate cheat sheet on how to advertise your short term property rentals to help open the door to success.

Know the rules and regulations

Tips on creating house rules

  • Keep the rules simple and explicit.
  • Keep your bylaws up to date. It’s a good idea to review them from time to time and make any necessary changes based on your previous hosting experience.
  • Think about your house rules from the guest’s point of view.
  • Make it easily accessible.

Having well-thought-out house rules that match your preferences will help you avoid accidents and reduce guest damage to your property. When your guests understand your rules, it should give you more peace of mind and make you feel more in control.

Think about your marketing strategy

There are many strategies and tactics for advertising your short-term property rentals, but some approaches are more effective than others. With the right rental property marketing ideas and strategies to increase occupancy and profits, you can be a successful vacation rental owner. Here are some of the best tips on how to market a rental property.

Stand out with an optimized ad on major online ad sites

Most people looking for a vacation rental will start their search on Airbnb, HomeAway, FlipKey, or other major listing sites. Listing your properties on these great sites is an obvious obligation.

TripAdvisor and VRBO can be major sources of vacation rental bookings. However, by far the fastest growing and most visited vacation rental website remains Airbnb. It even shifted the hospitality industry to short-term rentals, shared spaces, guest reviews and experiences. As the world’s largest vacation rental platform, it’s safe to say that Airbnb is a reliable choice when deciding where to advertise a rental property.

Airbnb and HomeAway are two of the largest short-term rental platforms in the world. By publishing your vacation rental on these listing sites, you increase your chances of gaining visibility and getting bookings from travelers looking for short-term accommodation.

Your Airbnb listings are your opportunity to showcase your property and make it stand out from the crowd. You can increase your chances of landing on Airbnb’s homepage by optimizing your content with these strategies:

  • Establish your brand and optimize your titles and descriptions with keywords that will highlight your unique selling propositions.
  • Change your ad title frequently and include “promotion”, “free” and “special offer” to attract more inquiries.
  • Add more photos and videos. Make sure your photos are high quality and well lit. Listings with images receive more inquiries.
  • Write a clear and engaging description. Your description should be clear, concise and informative.
  • Add additional amenities such as wireless internet, pool access, etc. If you don’t have extra amenities, add things that might be useful for a traveler, like toilet paper or an iron.
  • Add information about local events happening near the property; this will help attract travelers who want to attend these events or stay in a nearby area.
  • Make sure your rates are competitive for your type of accommodation in your area.
  • Make sure your contact information is visible and up to date. It’s important that customers can reach you through the right channels so they can easily communicate with you if they have questions.

Go beyond vacation rental platforms

Many owners think their best bet is to spend their time and money on the best vacation rental platforms and travel sites. They have a lot of traffic, so why not focus on those?

The problem with this approach is that you are competing with all the other owners on these sites for people’s attention, and there are a lot of them. You come up against tens of thousands of other vacation rentals in your area.

Here are more ways to leverage your short-term rental marketing strategy to outshine your competition and generate even more demand for your real estate listings.

Social networks

The most common way to advertise a vacation rental on social media is to create a Facebook page and an Instagram page. Facebook is a platform that can promote your property to thousands of potential customers, who in turn will leave great reviews on your page. To help you succeed on social media, here are some tips:

  • Photos and videos will give you the best results from your advertising efforts. People love seeing videos because they give an accurate representation of what the vacation rental looks like in person.
  • Manage your review tab. People tend to use reviews and social media platforms as an essential part of their decision-making process, so it’s important to make sure you have a strong and positive presence on these channels.
  • Encourage your guests to post reviews on your channels and on their accounts to help spread awareness of your rental business.
  • Post regularly. Engage with people who follow you on social media, post regularly, and respond quickly to questions and comments. Your responsiveness can positively influence their decision to book with you or not.
  • You can also use Twitter, Pinterest, and Instagram to market your short-term rentals.
  • Use Facebook Ads. This is a great way to tailor your ad content to specific groups of people and reach people in your target demographic. But be sure to calculate the ROI to know if you are getting results and profit.


Another short-term rental strategy you should consider is blogging. It’s a long-term investment in your online presence, but it pays off if you do it right. Building a blog with engaging content filled with vacation rental posts, photos, and videos will entice people and target customers to visit and spend more time there. As a result, your frequent viewers will be converted into leads and bookings.

Research what people search for when they read about vacation rentals, as well as how search engines like Google rank blogs for search engine optimization.

In the world of social media, community groups such as Facebook groups are an ideal channel for users to connect with customers, share common interests, discuss topics and seek advice. Building a community can help vacation rental owners and managers promote their property listings, build a clientele, and build customer relationships through content.


There are different advertising strategies and tactics to advertise your rental property. You’re going to have to put in the work and be prepared to spend the money, but you can make extra money by advertising your short-term property rentals and building a network of loyal customers in the process.

You need to be prepared, be flexible, and be willing to go the extra mile to make your rental business successful.

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About Michael B. Billingsley

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