Commerce7 announces integration with Tock reservation management platform, creating a unique and powerful sales and reservation tool for wineries


Now Commerce7 users can seamlessly manage tasting room reservations, increase event sales and improve the guest experience.

commerce logo7[Vancouver, B.C. September 2, 2021] – Leading direct-to-consumer wine e-commerce software maker Commerce7 today announced that it has officially integrated with Tock, which provides the hospitality industry with an all-in-one online reservation system, management of tables, take-out / delivery and events. This latest upgrade makes it easier for wineries to harness the power of both platforms, helping them increase sales and integrate data across multiple channels providing a complete view of their guests and customers.

Additionally, the Tock integration further expands the capabilities of the fast growing Vancouver-based e-commerce company, which also offers point-of-sale, e-commerce and CRM capabilities for wineries. Tock enables wineries to seamlessly manage tour and tasting room bookings, improve and simplify event sales and marketing, and enhance the customer experience all within a single system . Integrated into the Commerce7 e-commerce platform, users will now be able to combine data from the two tools in a unified place.

“We are really excited about the new features that Tock brings to our users,” said Zach Kamphuis, Director of Sales at Commerce7. “From a guest’s varietal preference to their last purchase date, Commerce7 users are now able to get a more complete picture of their guest’s interaction with their brand, and guests will enjoy a unique and consistent experience across all platforms. “

Tock integration gives wineries two powerful tools in one stylish package

Chicago-based Tock currently has over 1,000 wineries of all sizes around the world on its premier booking platform. It allows wineries customers to book and prepay for tastings, wine tours and events, as well as help wineries generate sales for VIP tastings, private tours and winegrowers’ dinners, the all through an easy-to-use all-in-one system.

The integration of Commerce7 gives customers the ability to use Tock’s all-in-one reservation system with Commerce7 data to:

  • Sync customer information, club membership details, and purchase history between the two platforms. The result: better knowledge of customers and increased sales in the tasting room.
  • Provide world-class customer service and customer experience with personalized information for each club member and past customers, all integrated from multiple points of interaction.
  • Reduce No-Show Bookings: Wineries on Tock have a less than 1% no-show rate thanks to deposit and prepaid bookings.
  • Automatically apply discounts and grant VIP access to your most valuable guests with Commerce7 member benefits of Tock’s real-time app.

“Tock is an integrated part and critical to the success of our service, and as a primary winemaking customer we have always had a collaborative relationship with them,” said Ryan Ruhl, general manager of Darioush Winery in Napa, Calif. “We believe that Commerce7 is built with the same intentions and we are delighted to be able to use these two industry service leaders together,” he said.

The integrated experience between Tock and Commerce7 is available today. To learn more, visit


About Michael B. Billingsley

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