The resort’s golf course – the award-winning Duke’s Course in Craigtoun – has formed a partnership with guesthouses, bed and breakfasts as well as independent properties.
Fraser Johnson of Duke’s said: “We know that many visitors come to St Andrews for the golf, but they can’t always get to the course they want to play. This is especially the case as we count down to the 150th Open.
“So we have created a partnership allowing guests staying in accommodation other than our own five red star hotel to book direct to play Scotland’s best moorland course.”
Duke’s is Scotland’s only moorland course in the home of golf, situated high above the town with panoramic views across the Valley of Eden to St Andrews and the sea. Former host of the European and Scottish Amateur Championship, it offers golfers “the perfect blend of tactical, risk and reward golf holes and is a bucket list course for anyone who visits”.
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Nicky and Barry Cross, of Craigmore Guest House, one of those included in the new approach, welcomed the initiative.
Nicky said: “Undeniably, links golf is top of the list for most golfers who stay with us. But The Duke’s not only offers an alternative if they can’t get a tee time at a links course , it offers a unique experience in an exceptional club.
The partnership created by The Duke’s allows the club to design bespoke printed literature for each of the accommodation providers, as well as direct booking access for their guests. The Club has also installed a webcam so that visitors can view a live stream at any time to see conditions on site. It can be viewed via bit.ly/Dukes-Webcam
Fraser added: ‘As St Andrews’ main resort hotel, it may seem juxtaposed for us to work with and promote other accommodation providers, but as a town we all work together to ensure that St Andrews remains a vibrant and sustainable destination for anyone wishing to visit.”
If any accommodation provider in the area would like to be part of The Duke partnership, they can email [email protected]